|BetaMax, Sony (1975)
The basic principles of the the U-matic format were translated into the development of a home video format called Betamax. Despite the fact that Betamax (commonly known as Beta) is technologically superior to its rival VHS (Video Home System) format, VHS won the marketing wars by the mid-1980s. Beta is no longer produced.
Other tapes that look like this: Betacam and Betacam SP, used in professional camcorders which record very sharp component video. This format is not related to Betamax, but looks the same.
Back (the two beige bands are Velcro and not part of the cassette)